On-page SEO focuses on optimizing the internal elements that make up a website. On the other hand, off-page SEO focuses on improving and effectively managing actions that take place off-page. This is the fundamental difference between the two concepts.
The main objective of SEO positioning is to locate a website in an optimal position among the most prominent search engines that exist on the Internet.
Those in charge of a website have among their priority objectives that it be well positioned. That is to say, it appears in the first positions of the search engine used.
This is achieved by performing actions focused on on-page SEO and off-page SEO
The first focuses on improving all internal aspects to achieve good positioning.
As for off-page SEO, its main mission is to take care of everything related to the external part of the web, but this also influences the place of research.
On-page SEO tries to optimize and improve the internal elements of a website focused on improving good positioning. For example, prepare the texts using writing techniques, the inclusion of keywords or keywords, among other actions.
Off-page SEO focuses on performing actions external to the web, but aiming to achieve the same optimal positioning result. The dissemination of the content and the page on social networks is also put into practice so that it becomes viral and reaches a greater number of users or implements link building techniques, among other related actions.
It is important to work on the SEO on the page from the development of the web. In this case, these techniques are carried out during the creation of the page and later they can be controlled.
Instead, off-page SEO is done after the web is complete. After creating it and establishing some good parameters internally, we will proceed to the most notable actions to manage the off-page SEO of the page.
Examples of off-page SEO and on-page SEO
When building a page, you should always set goals for yourself. It is important to know whether the positioning of a canvas is going to be hard work or not so necessary for the manager.
With this in mind, if the former is chosen, it will be important to establish a good internal foundation on the page and supplement this with appropriate external actions to achieve good search engine rankings.
When it comes to taking care of the internal elements, the most significant keywords of the project for which the page is made will be chosen. For example, if it’s a psychology website, it might include emotional intelligence, positive psychology, or anxiety as some of the most important keywords.
In this case, we would be dealing with the internal elements of the page. We are talking about on-page SEO.
On the other hand, if an article has been written on the web blog, it can be shared on social networks or different digital platforms. The goal is to spread this content and make it viral so that when people read it, they land on the web and improve its positioning.
In this case, the strategy used would be focused on working and improving the off-page SEO of the web.